Flashback Friday: Niche Studios’ Nostalgic Nineties



True to their tagline, “visions manifested, opportunities tested,” Niche Studios, a media house led by Communication Arts students from the University of Sto. Tomas, has proven that even a pandemic can’t stop them from mounting “Roll The Tape Episode 2: Nostalgic Nineties.”


The show which lasted for almost 30 minutes and aired at the UST Tiger TV Facebook page brought back all the feels of the 90s whether it be in film, pop culture, fashion and trends.


Hosted by Martin Alcantara, the second episode delved into reminiscing the 90s era by kicking off a segment entitled “Fast Forward” wherein they invited guests who’ll answer questions about the 90s. Questions like what comes to mind when you hear 90s, if there’s anything in the 90s they wish to go back to, what would it be?, who is the celebrity they think best embodies the 90s, what’s their favorite 90’s song, and what fashion trend they wish would come back.”


The highlight of the event is the one-on-one interview with the award-winning director, Raymond Red who shared impeccable notes on how the 90’s influenced the filmmaking industry today.


The independent filmmaker and producer, Direk Raymond Red shared that it really had a huge impact but tracing back, the film language remained its essence despite the fast changing technology.


“Madalas nating iniisip ang influence ng previous generation. I started making my full length movies in the 90s but I’ll be honest, I started filming in the 80s. But in the 90s, diyan nagsimula ang Internet. With the different technology, I would say that’s the biggest difference. The Internet really affected the culture.”


“Technology always affects the dissemination of pop culture. Hindi mawawala yung previous decades inspiring and influencing the next generations. In fact in my experience noon, nararamdaman ko na sometimes hindi tayo aware na ang lakas pala ng influence ng previous generation.”


Raymond Red also added that if film students and filmmakers will look at it as a cinema, as storytelling, the essence of filmmaking remains even up to this day.


“If you look at it as cinema, as storytelling, yung essence niya yun pa rin. You find your language and tell it in a more interesting way. Syempre the technology allows different ways of shooting it, like drone shots. Noon, kelangan mo pa talaga magrent ng helicopter. It's the technology driving that. Pag pinanood mo siya, you might feel na dated ang feel niya. Just look at it in a context in a time it was made. Ano bang nangyari noong panahon na ‘yun and mas maa-appreciate mo siya. Film language pa rin ang mas importante, and in a way yun ang hindi nagbabago.”

Truth be told, Roll The Tape: Episode 2 truly captured everyone’s hearts. In a time where things are just uncertain, a breather and a throwback to the 90’s have been perfect to relax and dive back on the decades that had passed.


To end their show with a bang, these communication students flaunted their acting prowess as they reenacted famous lines from movies and series of the 90s wherein the host and Direk Raymond had the chance to guess its movie titles.