Aiming to encourage Filipino talents to create artistic content that showcase innovation and creativity, the Cultural Center of the Philippines launched on February 17 a project series billed as “Kanto Kultura”, a celebration of culture and the arts featuring Filipino artists.
The said project is a brainchild of CCP Board of Trustees’ Nikki Junia, Stanley Seludo and Dr. Jaime Laya with the support of CCP President Arsenio J. Lizaso also aims to provide an avenue for different forms of artistic expression such as music, broadcast and film, literature, theater, dance and visual arts.
The Kanto Kultura series begins with the online music competition called “Kanto Canta”, which showcases original Filipino musical works: new songs, new music that incorporate traditional musical instruments in order to create a “new Pinoy sound.” Kanto Canta hopes to discover the ‘Pinoy’ sound that can establish the Filipino identity in the competitive global market online. It somehow serves as a stepping stone in finding what can eventually match the K-pop phenomena. With the cancellation of live performances in this period of the pandemic, the project provides opportunities to amateur talents, unsigned artists, and the like. The event aims to discover competitive arts content in the highly competitive digital space.
Kanto Canta also seeks to provide opportunity for talented Filipino artists from the grassroots level to showcase their innate talent and in fact, CCP already sent letters to the different local government units to spread the word, and hopefully support their homegrown talents.
The online band competition is open to natural-born Filipinos who currently reside in the Philippines, 18 years old and above, and with no existing professional and commercial entertainment contracts.
Music videos, which will be submitted can also be shot using mobile phones and participants have the artistic freedom to choose their own location, as long as the video has the specification of 720p.
The theme of the competition revolves in positivity, love, environment, and hope and will be judged according to originality, composition, creativity, integration of instruments, and online impact.
The submission period for the first quarter of Kanto Canta is from February 20 to March 20, 2021. From all the entries, pre-qualifiers will be chosen and posted in Kanto Kultura official social media pages. The top 15 finalists will be chosen and awarded with the prizes worth Php 150,000. Announcement of Quarter-Finalists is on April 3, 2021.
For more details, like and follow us on Facebook, facebook.com/kantokultura or other social media pages, @kantokultura. You may also contact the CCP Marketing Department at (02) 8832-1125 local 1409/1800 or email (ccpkantokultura@gmail.com) for inquiries about the event.