In continuation of our series highlighting local start-up production houses, we met a small but powerful company that's not limited to video productions.
The Film Dream is excited to introduce you to a humble but ever-reliable team of experienced professionals who are not just ready to work but also to play:
JUEGO MULTIMEDIA CONSULTANCY & PRODUCTION
Whether you are a local business owner looking to promote your products and services, or an organization seeking for a way to share a message, Juego Multimedia Consultancy & Production is the team to tap.
Priding themselves on their extensive experience in the field, they are more than equipped and ready to collaborate with clients and deliver well-crafted videos (as well as other materials!) that will help achieve their intended goals.
HOW IT STARTED
This versatile company was founded in 2020 by Ryan Insorio Juego, who is currently an executive producer at one of the country's major television networks, TV5.
Though only recently established, the ‘idea’ of forming his own production team came from a young, B.S. in Development Communication student’s dream many years ago.
“I was a member of UP Film Circle noong nag-aaral palang ako ng college away back 2004 - 2008. Noon palang, andoon na ‘yung love ko for video production.” Like many aspiring creatives today, Ryan was passionate about producing films, citing that even as a student he became deeply interested in and inspired by Dokyu (a documentary television program).
Following his graduation, he jumped into another major network, GMA, where he started and continued to work for 11 years. “Lalo ako naging exposed [to video production] pero naging mas inclined ako sa news. Kahit nasa news ako, mas na-develop ‘yung knowledge ko pag dating sa technicalities, equipment, basic editing, ‘yung mga nitty-gritty ng video production.” Simultaneously, he was also teaching A.B. Communications students at Colegio San Agustin - Binan.
Overtime, the weight of all the work has begun to negatively affect his time and schedule - burned out, this chapter came to an end. With that end, began the COVID-19 pandemic, and the freedom to begin that hopeful teenager’s dream.
“Pandemic, 2020. Sabi ko, simulan ko na kaya yung dream ko na magkaroon ng sariling production house? Maliit lang,” Ryan mused, recalling the years before. “Lahat tayo nasa bahay lang. Sabi ko, sige nga, gusto ko may gawing worthwhile.”
With the support of his wife, Anelle, who is a B.A. Journalism graduate and former Philippine Daily Inquirer reporter, they founded “Juego Multimedia.”
“Because Juego means play in Spanish, so sabi ko, why not? ‘Yun na naging pinaka tagline namin - Let's Play.” Ryan explained.
Along with his colleagues turned friends turned brothers and sisters, the team was solidified and they were indeed ready to work - and play.
TWO SIDES OF A COIN
As the urgency brought by the pandemic caused a lot of businesses to close or hold operations, it also opened the opportunity to begin one as well - this was how Ryan perceived the situation.
“Juego Multimedia - binuo ko siya not solely para kumita ng malaki. Binuo ko siya din para makatulong sa pandemic din through our expertise. Gusto ko makatulong sa ibang businesses na makabawi, nakita naming opportunity na nasa bahay lang lahat, sarado lahat ng businesses - pag ganoon, bigyan natin ng mga mobile-ready videos ‘yung mga businesses para maipakita nila kung sino sila.”
Referring to almost everyone being limited to their homes, one of their main sources of information was (and may still be) their mobile phones.
“We've started helping small businesses, hanggang sa nagugulat nalang kami na may mga kumo-kontak na sa’min,” Ryan told The Film Dream. He shared one of their unforgettable clients - a start-up company made of young professionals who created an app that would verify if online shops are legit and can be trusted.
“Nilaban nila ‘yung [video presentation na gawa namin] sa ibang bansa, versus iba pang start up companies,”
With this, Ryan raised that they are happy and would rather work with clients with relevant purposes. “Coming from sa natutunan ko from college as a development communicator, gusto ko socially relevant pa rin ‘yung ginagawa namin. ‘Yung makakatulong kami,”
Another example was their partnership with US Aid and the Department of Education, where they produced a series of animated videos that were used as learning materials for student grades 4 to 6.
WHAT SETS JUEGO MULTIMEDIA APART
Despite the company being young, only recently turning 2 years this May, Juego Multimedia is far from being unpracticed. The biggest and most vital investment of the team are the members themselves.
Along with Ryan and Anelle, Juego Multimedia is composed of Anthony Meneces: currently an Assistant Director and Video Editor at GMA, whose career in the media industry stretches about 15 years; Cyrian Agujo, a journalist and producer with more than 12 years of experience in various media fields; and Ara Ludovico, a visual communicator and the team’s Graphic Artist/Designer.
With what looks like only a handful of people, Ryan views it as an edge among bigger production houses.
Ryan clarified that their size is an advantage. “Mas nagagawa namin ‘yung makipag-usap sa client personally, mas nabibigay namin sa kanila ‘yung tunay na gusto nila. We are easy to work with.”
“We're not just technical people na pag sinabi mo na magaling, sa camera movements, o technical aspect lang. Ang ipinagmamalaki pa ng Juego is pinag-iisipan talaga namin ng husto kung ano yung best treatment, best way para mapaganda namin, maibigay namin yung gusto o hinihingi ng client. Brilliant minds ng mga kasamahan ko dito ang mapagmamalaki namin.”
While they specialize in mobile-ready video productions, they also offer a variety of relevant services such as: Public relation works, graphic designs, logos, animations, web design, and social media management.
“If you want to have amazing videos produced by seasoned broadcast professionals, try niyo kami. Hindi kayo magsisisi.”
A MESSAGE TO ASPIRING STUDENTS
Even though he is not currently teaching in a school, Ryan maintains being an educator and extending knowledge to any creative individual especially students. The Film Dream asked the founder what message and advice may he relay to those who were once like him: a young Filipino with a dream.
With regards to building your own production house or company, he believes it’s rather easy to do - specifically if you are financially prepared. However, the being ‘rich’ part does not refer to the monetary aspect. “Kung ikaw ‘yung gusto magtayo ng ganito ng marami kang pera, mabilis mo siya magagawa pero dapat ‘yung skills mo enough. ‘Yung experience mo dapat rich na bago ka pumasok sa ganitong klaseng endeavour,” he explained.
He mentioned that being the type of founder who will simply depend on their team members’ expertise and not know themselves how this kind of work is, is pretty much not going to last in that field.
Ryan added that, “Bukod doon, mas mamahalin mo yung trabaho mo kung ikaw mismo kabisado mo yung ginagawa mo.”
For his best and practical advice - “Dapat patuloy na mag-training, i-enhance mo ng i-enhance ‘yung skill mo kasi continuous learning to talaga. Hindi to dapat mag stop, na: ‘ay okay na, marunong na ako maghawak ng camera.’ Hindi - ikaw mismo na magtatayo, dapat alam mo kung ano yung ginagawa mo.”
PLAY WITH JUEGO
If you’re looking for amazing videos and/or other forms of creative content, or need help with telling your brand story - Go with Juego, Play with Juego! You may contact them through email email@example.com or their official Facebook page: HERE.
Are you ready to meet the creative world? If you are a newly-established group of creative individuals on the field producing media for events, television, music, videos, films, or some if not all of those, then, hello! We are looking for you. Allow us to share your story. Send us an email at firstname.lastname@example.org.