I didn’t know we were talking for more than an hour already until my mom knocked in my room and told me that it was time for dinner.
Thanks to Justice Gravador’s vivid storytelling via Zoom as well as her infectious laughter, I didn’t even notice that time is passing. She’s a former colleague at ABS-CBN, where we used to work, that’s why there’s no more awkward moments. All I knew was we were talking as if we were just having fun.
And basically, that also sums up how her journey went as an Art Director of the award-winning student film, Peksman.
“We just enjoyed the whole duration of filming. We were students then and despite the pressure to finish a film requirement, plus the expenses, we tried looking at the brighter side in every situation and always chose to have fun,” Gravador shared happily.
Peksman is an independent short film produced by What About Productions composed of Communication Arts graduates from the University of Sto. Tomas. The film follows the story of four young boys from Don Manuel Elementary School and their journey towards making a difference through friendship and bravery.
This short film made it to the First-Time Filmmaker Sessions 2020, an online festival hosted by Lift Off Global Network, which aims to bring indie short films and features from around the globe.
Ever since she was young, she loves making sketches, caricatures and designing, so it was no surprise that designing the poster of their film, Peksman, as well as putting into life the visuals she has in mind was just a piece of cake.
Of course, I wouldn’t let the chance slip by and asked her for some advice for young designers out there on what to consider when it comes to design. Her advice are as follows:
TIPS ON DESIGNING YOUR POSTER
1. Know the story because the poster says a lot about the film.
Remember that the audience checks the movie poster first before seeing any film trailer so make sure it is worth their attention.
2. Identify the suitable mood, art style and make sure that it fits your target audience.
Depending on the genre of your film, you have to consider the font style, colors and the emotion your poster wants to convey.
3. Work under pressure because revisions are inevitable.
It is true that this particular industry requires tons of patience because there might have been sudden changes of direction on the design and you will be asked to revise.
4. Know your priorities when it comes to designing, what comes first, next and what follows after.
Once you already have the creative brief, brainstorm first then execute. Make sure that you are organized in designing so things will go smooth.
5. Invest time because art should not be compromised. Different artists have different ways on how they start and finish an artwork. Some want to listen to music while others prefer a quiet environment while designing. Familiarize yourself on where you’re most comfortable working at and then execute your vision. Pour your heart into your art.
The What About Production Team
But the story didn’t end there. Can you even imagine that she also worked as an editor of Peksman? She actually helped in transforming their vision into reality by editing the Opening Billboard to Closing Billboard, and even the main edit of their film. No wonder, this 21-year old talented artist is starting to reap the rewards of her hard work. She already got her dream job and at the same time, she loves what she is doing.
Here are some of her recent best works:
(Logos are owned by ABS-CBN Corporation)
(Logo owned by SD2 Studios)
Truth be told, I am very fortunate to have worked with her and know her colorful story. Her name speaks for itself. She gives “Justice” to her art. And for sure, her parents must have been so proud of her.
PS: I hope that my mom is also proud of me because after penning this article, I’ll go down and eat. It’s dinner time again. ;-)